Commercial Spirits Intelligence

As people who have worked in and around the spirits industry for many years, we found that there was a lack of good, public, research on the trends in the spirits industry. Whether it’s trends in wood, or distillery capacity, or M&A activity - many of the existing research providers speak to a specific niche when we wanted a whole-market analysis.

Duncan works for Noble & Co, a Scottish Corporate Finance Advisory business that has a deep specialisation in Whisky. Noble & Co provides intelligent and creative advice to companies during key financial and corporate milestones. It specialises in equity fund raising at scale, debt advisory and research.

In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you. It’s less about the latest move in UK duties and more about whether you’re going to run out of malt. Which companies are doing well and which strategies are bearing fruit. How big is the market opportunity and how tight is the market in reality. Which new projects will come to reality and which assets are ready to be closed.

We look at Wood Mackenzie and admire its work in the commodities and energy markets. Isn’t it time for an equivalent for the spirits industry? Consider this newsletter as a first step.

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Martin & Duncan