Who is drinking less Scotch whisky?
Commercial Spirits Intelligence No.90
This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis. In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you.
Who is drinking less Scotch whisky?
Following on from our recent article on growth markets for Scotch whisky, we wanted to balance this with a short piece on where markets have fallen in volume terms over the same period (2011-2024). In this way we can see how the volume of exports is evolving and dig into some of the reasons for this change. In many cases, it may be obvious why, but for other countries it is more difficult to discern what is happening.