Value versus Volume for Domestic US Whiskey Sales – the long-term context
Commercial Spirits Intelligence No.99
Photo by Mathias Reding on Unsplash
This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis. In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you.
Value versus Volume for Domestic US Whiskey Sales
In this article we take a close look at the domestic evolution of US whiskey both in volume terms but also in value. This data published by DISCUS (Distilled Spirits Council of the USA) is sliced by price category and allows us to see how the various parts of the industry have evolved in terms of their growth. It also provides a detailed look at the longer-term evolution of this important marketplace and spirit category.