Understanding the Volume and Value of Blended Malt Scotch Whisky

Commercial Spirits Intelligence No. 120

Blended malt Scotch whisky represents a relatively unheralded segment of the whisky market, offering drinkers an alternative to single malts and blended Scotch whiskies. In this article, we examine the volume and value of blended malt Scotch whisky, shedding light on its position in the industry and how it has evolved.