The US and its thirst for Whiskey of all descriptions

Commercial Spirits Intelligence No.104

In this article we take a deep dive on the historic consumption in the US market of the four big whisky/whiskey categories. Utilising DISCUS data for each we have taken a high-level look at the evolution of the marketplace and the relative importance of each. Specifically, we have looked at US whiskey, Canadian, Scotch and also Irish whiskey. Clearly small volumes of other origins do sell in the US, but no data exist on these smaller categories.

Photo by Adam Wilson on Unsplash