French Whisky - provenance galore
Commercial Spirits Intelligence No.61
As people who have worked in and around the spirits industry for many years, we found that there was a lack of good, public, research on the trends in the spirits industry. Whether it’s trends in wood, or distillery capacity, or M&A activity - many of the existing research providers speak to a specific niche when we wanted a whole-market analysis. In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you. This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis. If you find this newsletter valuable, please consider a paid subscription.
An overview of French Whisky
This week we look at the rise of distilleries in France. The country has long been a large consumer of Scotch Whisky, but it is only in the last four decades that France has seen its own distilleries produce whisky domestically. With 100 distilleries now planned or in place, is French whisky becoming a serious player on the global spirits stage?
In our view, the segment is still embryonic but with the rise of fragmentation of drinking habits, French whisky will no doubt continue to do well domestically but may also gain a global following.
France has a global prestige for its wine pedigree, but is less well known for whisky. Who are the main players and who might be worth looking at in future?