Commercial Spirits Intelligence

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Commercial Spirits Intelligence
Single Malt v Blended Scotch: how do the categories compare?

Single Malt v Blended Scotch: how do the categories compare?

Commercial Spirits Intelligence No.72

Martin Purvis's avatar
Martin Purvis
Nov 14, 2024
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Single Malt v Blended Scotch: how do the categories compare?
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a couple of bottles of alcohol sitting on a shelf
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This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis of Smart Distillery Solutions. In this newsletter, we leverage our experience, contacts and market intel to provide meaningful analysis on relevant issues for you. Full articles are available to paying subscribers.

Commercial Spirits Intelligence is a reader-supported publication. To receive new posts and support my work, consider becoming a subscriber.


Single Malt v Blended Scotch: how do the categories compare?

In this article we wanted to dig even deeper into the Scotch whisky category and examine patterns at the subcategory level. With the spectre of tariffs appearing again, we wanted to look closely at the evolution of single malt versus the big volume mover of blended Scotch whisky.  How has this all evolved over time and what does the future look like?

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