Review of 2024: Ongoing Struggles in the Spirits Industry

Commercial Spirits Intelligence No. 76

This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis. In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you.

In early 2024 we wrote about the patterns that we anticipated for the year ahead.

Now that it is all nearly behind us, we wanted to review this and how everything has

played out. Safe to say it has been an interesting year and one that has not played

out exactly as we thought.