Non-alcoholic spirits: zero proof?
Commercial Spirits Intelligence No.67
As people who have worked in and around the spirits industry for many years, we found that there was a lack of good, public, research on the trends in the spirits industry. Whether it’s trends in wood, or distillery capacity, or M&A activity - many of the existing research providers speak to a specific niche when we wanted a whole-market analysis. In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you. This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis. If you find this newsletter valuable, please consider a paid subscription.
Non-alcoholic spirits: zero proof?
We have not yet looked at non-alcoholic spirits as a segment of the spirits industry. Although this is not a big part of our own drinks cupboards currently, many people are excited about the potential for non-alcoholic spirits to reshape the spirits industry.
This week we look at market size, the main players, the key trends and what issues and challenges we see coming down the road.