Make Less and Drink More – Why would you build a distillery right now?

Commercial Spirits Intelligence No. 149

In the current downturn we asked ourselves why investors would choose to build a distillery. There are always winners and losers, and every market remains idiosyncratic but, in this article, we look at the current rate of sales using 2025 as a benchmark and assess the volume of new make spirit required to meet the same demand in the future. To some degree a crystal ball is required but we can use history as a guide to see where we believe near term production must go to be more sustainable for future generations.