Irish whiskey production capacity – how much growth is needed?
Commercial Spirits Intelligence No. 68
This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis of Smart Distillery Solutions. In this newsletter, we leverage our experience, contacts and market intel to provide meaningful analysis on relevant issues for you. Full articles are available to paying subscribers.
Irish whiskey production capacity – too much or too little?
In this article, we dig deep into Irish whiskey to see how much new spirit all the distilleries are able to produce at current capacity. A bit of deep research into each and every one from the largest to the smallest to assess the scale of the industry. We then compared that to the current case sales for the category. What does this all mean, and will there be enough for various growth assumptions? All these questions and more in the following article.