Irish Whiskey evolution - is it all about Jameson?
Commercial Spirits Intelligence No.64
As people who have worked in and around the spirits industry for many years, we found that there was a lack of good, public, research on the trends in the spirits industry. Whether it’s trends in wood, or distillery capacity, or M&A activity - many of the existing research providers speak to a specific niche when we wanted a whole-market analysis. In this newsletter, we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relevant issues for you. This newsletter is a collaboration between Duncan McFadzean of Noble & Co, and Martin Purvis. If you find this newsletter valuable, please consider a paid subscription.
Irish Whiskey Evolution – is it all about Jameson?
In this article we look at some data from the Irish Spirits Market Report (by Drinks Ireland) published recently. This contains some excellent figures for the wider spirits sector and importantly on the high-profile Irish Whiskey Industry. It is also timely coming on the heels of the recent Pernod results. This allows us to examine the relevance of Jameson to the wider Irish whiskey category.